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Monday, May 16, 2011

152. Mormons Are Hot Right Now



I was discussing the movie “Priest” with my colleague Abe, and we got to
talking about how funny it is that when Catholicism shows up in popular culture,
it’s always in reference to something dark, cryptic and mysterious. Like the
vanquishing of some supernatural entity (The Exorcist, Stigmata, End of Days)
or unraveling of an ancient conspiracy (The Da Vinci Code). It’s always ominous
and shadowy with vaulted ceilings and stained glass windows and someone’s
chanting in Latin, and then someone grows horns or something.

Meanwhile, the Mormons seem to be making some much fresher culture-savvy
moves. The successful finale of “Big Love,” NCAA phenom Jimmer Fredette,
the stars of TLC’s “Sister Wives” on Oprah. I’m not trying to start a debate about
the merits of one religion over any other, but someone’s marketing department
needs to get its act together.

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